Tag Archives: pop culture

An Inside Look at Book Publishing & Literary Marketing in a Digital World

F. Scott Fitzgerald once said, “You don’t write because you want to say something, you write because you have something to say.” These days, it seems like everyone has something to say: the average Joe, celebrities and fantasy enthusiasts with imaginations that put Roald Dahl’s witches and candy men to shame. Everyone believes they are bringing something new and exciting to the bookstore shelf, and maybe they are. But the way that value is recognized has morphed. It has moved off the page and into the online space.